Every individual has their unique blend of what is important to them and motivates them to succeed - Compensation, Culture, and Impact. Twenty quick scenarios, then your personal blend of Compensation, Culture, and Impact.
What the role pays, and how directly effort converts into money — salary, bonus, equity, raises.
Who you work with and how it feels day to day — the team, the trust, the flexibility, the people.
What the work is actually for — the problem being solved and who it helps.